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Talent Sourcing
Expert Strategies to Boost the Productivity of Your CPG Sales and Marketing Team
JPG Talent’s fractional experts share their strategies to help you better prepare for growth while boosting sales and marketing productivity.
Talent Sourcing
When to Seek Fractional Expertise for Your F&B Company
Plug skills gaps and scale up your business with fractional experts. Here are the telltale signs it’s time to seek out specialist fractional expertise and where to find it.
Talent Sourcing
Fractional F&B Positions Your Business Could be Using Right Now
Discover the top fractional F&B positions, from project managers to supply chain specialists, to drive innovation and growth in your food and beverage business.
Product Development
From Recipe to Formula: 7 Steps for Successful Product Development
Overcome challenges, secure investments, and make informed decisions on your product development journey as you take your product from recipe to formula.
Operations
How to Know When You're Ready to Partner With a Co-manufacturer (aka Coman)
Figure out the ideal time to work with a co-manufacturer, or coman, considering your food brand’s scale, capital, product, and sales performance.
Brand Strategy
How To Use Competitive Analysis to Win at the Shelf
In the highly competitive food and beverage industry, success hinges on more than just analysis—it's about winning at the shelf. Our team unpacks a distinctive approach for conducting a comprehensive competitive analysis that incorporates both conventional and unconventional tactics to guide success on the shelf.
Brand Strategy
How to Build a Product Differentiation Strategy that Drives Growth
It's more crucial than ever to differentiate your product. Our marketing expert Jane Ko, PhD shares how food and beverage brands can differentiate their product by capturing and designing for the emotional and social benefits to create a unique selling proposition that stands out in a crowded market.
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